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MBW on Cottage Life Network

Big shout out to Patrick from for sporting his Muskoka Bear Wear Hoody in a segment on the Cottage Life Network about his collection of vintage lures.

Here's the link:

#Muskoka4Life #CanadianMade #CottageLife


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Mark Fishman April 05, 2014 0 tags (show)


For our Men's collection we size from XXL down to size XXS, because even Ladies like to wear that big, cozy Men's Sweater!

So regardless of colour, these are Men's sizing and ladies purchasing for themselves or others should size accordingly, at least 2 sizes smaller. For example, if you are usually a Ladies Medium you would fit in a Men's XS.

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Mark Fishman February 04, 2014 0 tags (show)

Bear Wear Continues to Grow

A traditional location is the setting for an exciting new store.

Gravenhurst gained a new gem on its main street when the latest location of Muskoka Bear Wear had its grand opening on June 30.

This is the fifth outlet for this exclusively Muskokan chain of casual clothing stores.

Kevin Saunders founded the chain on 2003. It all began with his original store on Bracebridge's main street at the former site of a downtown department store.

At the time, he had just arrived from his home town of Winnipeg, and with his cousin Mark Fishman, soon established an entrepreneurial team which has become a major asset to the Muskoka business community.

New locations followed in Huntsville in 2005, Port Carling in 2007 and Bala in 2011.

"We like the downtown core. We believe in it," says Saunders. "The minute we walked in (to this Gravenhurst location, we knew) it had so much character. We don't try to change the character. We didn't have to change too much."

The store lies directly across from the historic post office building and clock tower, and across the intersection sits the picturesque 19th century ALbion hotel building.

Being in such close proximity to major Gravenhurst landmarks, the new Bear Wear location carries on the neighbourhood feel. The store has diaginal pine boards along most of its walls from earlier times, and old hardwood flooring and wooden counters. Even the old winders, with separate panes high up that open inward for ventilation, add to the traditional setting. All these blend in well with the fixtures and shelves that hold the clothing.

Hoodies and fleece pants are the main product lines, along with jackets and T-shirts. Rather than do golf shirts and specific sporting wear, the target market consists of those who want comfortable clothing in which to relax at the cottage.

"We wanted to create a brand for Muskoka that's Ontario-made," says Fishman, "and back that up with quality. Every town has generic tourist clothing. Their tags say anything but made in Canada."

All the Muskoka Bear Wear merchandise is made in Toronto, not in far-off countries, says Fishman.

"That's why we're the industry leader," he says.


This article was featured in North Country Business July 2012
Written by Kim Hawn

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Team MBW July 19, 2012 0 tags (show)

Oh So Cosmo!

Check out Wilder Weir wearing our Muskoka Quarter-Zip on Oh So Cosmo!

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Team MBW March 07, 2012 0 tags (show)
Tim - MBW Team December 16, 2011 0 tags (show)

The 12 Days of Christmas Sale!


Make sure Muskoka Bear Wear is on your shopping list for the 12 days of Christmas Sale! (Starting Dec.5th)

Check back to our website for exclusive sales.

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Tim - MBW Team December 01, 2011 0 tags (show)

Bala Cranberry Festival (Oct.14-16)

Join us this weekend at the 27th Annual Bala Cranberry Festival! 

We had a great first year at our new Bala location and would like to thank the community for all the support. This will be the last weekend of the season, so come out and check out our Store Wide Sale. For more information:

Wear your Bear Wear: Hoody Draw!

We are going to be giving away one Muskoka Bear Wear Hoody to one lucky person attending.

Here's how to enter:
1) Wear your Muskoka Bear Wear all weekend.
2) Our MBW Team will be hitting the streets to spot you in the crowds.
3) We will stop you with a special entry form, if not... tweet where you are @muskokabearwear

Draw will be chosen on Oct. 18th.

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Tim Lum October 13, 2011 0 tags (show)

MBW: Muskoka Mixtape

This is the ultimate Muskoka Mixtape that was hand picked by the MBW Team, perfect for any dock party this summer!!!

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Tim Lum July 19, 2011 0 tags (show)

Muskoka Bear Wear brings their cottage clothes to Bala

Muskoka Bear Wear has opened a new Bala location, which brings the company's total to four stores through-out the region.

"We're excited to expand the brand and open another location," says Mark Fishman, marketing and sales for Muskoka Bear Wear. "Bala has its unique area, visitors and cottagers. And it has the Cranberry Festival. It just seemed like a great place for us to bring in our fourth store."

The Bala store, located at 1004 Bala Falls Rd., joins Port Carling as seasonal locations open from May to October, while Huntsville and Bracebridge operate year-round.

In 2003, Kevin Saunders, owner and creator of Muskoka Bear Wear, opened the first store in Bracebridge. Since then, the company has seen continued growth.

"We're very fortunate with our success," says Fishman.

"We're really come into our own. This is our eighth season as a brand. We always felt there are so many places to get a T-shirt or a hoodie that says the word Muskoka on it. That's not hard, that's everywhere. The only problem is there're not made in Canada. So, we thought, let's make an identifiable brand name - the paws is our trademark and our signature. Our philosophy is if it's going to say Muskoka on it, shouldn't it be Canadian made?"

Not only are the products made in Canada, they are all made in the province.

"We're excited to be not only the largest in Central Ontario, but the only one to offer Canadian-made goods," says Fishman. "Not just Canadian made, but Ontario made. So, all of our T-shirts hoodies, any kind of sweat top in general, are all cut, sewn, made, dyed... everything's 100% made in Ontario."

Written by Chris Occhiuzzi (via The Weekender)

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Tim Lum June 30, 2011 0 tags (show)

The Cottage Country Comedy Festival

Hey y'all, 

As the warm weather heats up so does the events! 
We are happy to be sponsoring The Cottage Country Comedy Festival this year. The Cottage Country Comedy Festival brings the absolute best in comedy entertainment to Cottage Country by combining the highest quality performers from Canada's new wave of comedy with top established world renowned headliners.

June 23-25th

Buy your tickets HERE!


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Tim Lum June 16, 2011 0 tags (show)